Google Analytics
Free website analytics from Google
★4.5/5
Visit Google Analytics →Analytics & ReportingPopularFree plan
✓
Best for
Any service business with a website that wants to know where their leads are coming from
–
Not great for
Businesses that need business metrics beyond website traffic Databox is better for operational dashboards
About Google Analytics
Google Analytics tracks who visits your website, where they came from, which pages they view, and whether they contact you. Free forever and the industry standard for website analytics. Every service business with a website should have this set up.
Pricing
Prices shown billed annually. Monthly billing is typically 20–30% higher. Verify on Google Analytics's website →
Free
Free forever
Free
0Analytics 360
Enterprise, contact sales
Custom
Features
✓Reporting
✓FreePlan
Who it is built for
Any
Best fit for businesses with 1–500 employees
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